Sponsor X-Roads Rally · Kansas City · Summer 2026

Put your brand at the heart
of soccer’s biggest summer.

30 days of stadium-energy programming in the Crossroads. Music, fútbol, and the world — on one stage.

30Days
17KSq ft venue
158KAttendees
2.2MDigital reach
Become a sponsor → mmcniel@m3globalevents.ai
Event Snapshot

What you’re sponsoring.

Dates
June 11 – July 11, 2026
Location
Crossroads District, Kansas City
Run
30 consecutive days
Hours
14 hrs/day — open early, close late
Footprint
17,000 sq ft — stage, LED, bars, food
Demographic
21+ — music, soccer, foodies, late-night creatives
Audience & Reach

Where your brand shows up.

119K – 158K
On-site attendees
Across the full 30-day run
4.9K – 14K
Daily attendance
Every day, festival window
1.8M – 2.2M+
Digital reach
Deduplicated unique devices
Target demographic: 21+ festival audience — music fans, soccer fans, foodies, and late-night creatives.
Core Sponsorship Tiers

Pick a tier.
Lock the category.

First sponsor in a category locks it for 2026 — no competitors stacked — and gets first-right on 2027.

Most visibility
Title billing
Presenting
$25,000
  • Title billing — “X-Roads Rally presented by [Brand]”
  • Full-run stage and LED rotation
  • Inclusion on all print, social, and web pages
  • Co-branded geofence flight
  • 20 VIP credentials
  • Private VIP bar table allocation
  • Category lock + first-right for 2027
Inquire →
Main stage placement
Stage
$10,000
  • Branded logo on the main stage for the full run
  • Inclusion on all social media and posters
  • 10 VIP tickets with premium reserved seating
  • Vending booth slot inside the footprint
Inquire →
LED & backdrop
LED Promo
$5,000
  • Logo on venue LED rotation screens
  • Stage backdrop signage
  • Inclusion in social media sponsor posts
  • Logo on all printed posters
  • 6 VIP tickets
Inquire →
Print & social
Promo
$2,500
  • Logo on all print assets
  • Sponsor website page placement
  • Social media sponsor reels
  • 4 VIP tickets
Inquire →
Buy a Moment

A-la-carte activations.

Smaller commitments. Specific time slots, specific energy. Pick the moment that fits your brand.

Own a Day
$8,000
Own one calendar day end-to-end with branding across the venue, dedicated social posts, and day-of-event credentials.
Reserve this moment →
DJ / Nightlife
$7,000
Late-night premium time slot (8 PM – 12 AM). Highest-energy audience window.
Reserve this moment →
Band Night
$6,500
Headliner-night naming rights — “[Brand] presents [Artist].” Stage call-out, marquee, social campaign, photo wall.
Reserve this moment →
Live Music
$5,500
Happy-hour to dinner-hour block (4 PM – 8 PM). Stage call-outs and drink-special co-branding.
Reserve this moment →
Off-Day Block
$4,500
Off-day daytime block (11 AM – 3 PM). Targets the lunch crowd between match days. Print, LED, and social inclusion.
Reserve this moment →
Food Row
$3,500
Presenting sponsor for the food vendor row. Branded signage on every food window. Menu inserts.
Reserve this moment →
Marketing & Amplification

Beyond the venue.

4-Zone Geofence Integration

Partner-led media buy delivered via co-branded ads.

Zone
Devices
Frequency
Downtown Fan Zone Perimeter
60K – 90K
daily, on match days
KC Streetcar Corridor
40K – 65K
daily, across 16 stops
Crown Center Campus
35K – 55K
daily
Power & Light / T-Mobile Center
25K – 40K
daily

Social & UGC Amplification

Included in all sponsorship tiers.

  • Hashtag and geotag tracking across Meta, Instagram, TikTok, and X
  • Sponsor-tag monitoring throughout the festival window
  • Top-performing creator posts featured in weekly recaps
  • Sponsor-reposted UGC distributed across X-Roads Rally channels
Timeline

Lock it in before it ships.

Mid-May
First print wave deadline
Posters and banners go to press.
May 20
Artwork lock
Print artwork locked. Geofence flights trafficked.
June 5
Credentials & vendors
VIP credentials ship. Vending booths confirmed.
June 11
Lights up
Festival opens. 30 days of programming begins.

Become a sponsor.
Be in the room when KC shows up.

30 days. 14 hours daily. 158K attendees. 2.2M devices. One Crossroads.

mmcniel@m3globalevents.ai